AIRTEL , the leading telecom service provider in the country has reduced its Volume Based Charges (VBC) on Rs 125 and Rs 25 recharges from June 9. VBC is the cost charged to a customer after the expiry of the individual’s pack data limit.
However, if a customer has not opted for a pack and still uses data, then also charges are realized as per Volume Based Charging.
Currently, the standard VBC across the telecom industry is 10 paise/ 10 KB which is effectively RS 102/1 MB. Since Sunday, Airtel has reduced its VBC on Rs 125 and Rs 25 recharges. The VBC on these two packs has come down from 10 paise/10 KB to 1 paise/10 KB. This means, the VBC rates have fallen down by 90 percent.
Meanwhile, Rs 125 recharge offers 1GB data for 30 days and Rs 25 recharge offers 150 MB data for 6 days. After the expiry of these limits, customers will be able to surf internet at 1 paise/10 KB for a period of 90 days and 30 days respectively. These two recharges are the most popular recharges and cover almost 2/3rd of the mobile internet users in the country.
Looking in the increasing number of mobile internet users in both urban and rural areas, this development is further going to boost the usage of mobile internet across the country. The attractive offer will also go well with the decreasing prices of smart phones and increasing popularity of mobile internet among youth, house wives, elder citizens, executives and other section in the society. As per the TRAI telecom Indicator Report of December 2012, there are 43.06 crore mobile internet users. A total of 49.80 percent of total subscribers are capable of using mobile internet at the end of December 2012 as compared to 49.30 percent at the end of September 2012.
Based on the latest Internet and Mobile Association of India and IMRB report, 78.7 crore mobile subscribers access internet from their phones out of 90.4 crore subscribers in India. This figure is expected to get double to 16.48 crore by the end of March 2015 as per the report.